Playboi Carti "Playboi Carti"
Playboi Carti is an exercise in efficiency—more beats, less words in number and variation. It’s an exaggerated take on an old formula that all but guarantees his tracks will become earworms, which they do. Verses and hooks smash into each other with repetition, as his signature ad-libs command space in a way not even Jim Jones or Young Jeezy could’ve imagined. Here, they aren’t just highlights or devices to advance the song’s conversation; they’re the main attraction. Ad-libs become parts of hooks, outlines of lyrics and, sometimes, simply just are the lyrics.
Record Label | Interscope